2016 APCSSP
Asia-Pacific Conference on Education, Society and Psychology
January 5-7, 2016 at Courtyard by Marriott Seoul Times Square

Keynote Speaker

Topic:
Servitized Supply Chain Models for Revenue Sharing

Abstract:
Servitization becomes increasingly popular in manufacturing companies as promising opportunities to expand market and improve revenues. This study aims to maximize the performance of the servitization BM through proper revenue sharing between the participants in the servitized supply chains. We present a quantitative model to analyze the profitability of the servitization BM in this situation.

In this study, participants are typed according to the role of the servitizated supply chains such as manufacturers, service providers, etc. According to the transaction form of each typed participants, the decision makings are analyzed and resultant supply chain performances are evaluated. It is shown that performance and profitability of the entire service supply chain can be optimized by coordinating decisions of the individual participants.

This basic model provides a good analytical framework that can be extended to a wide range of servitization BMs by typing the servitization form and modularizing the participants as the decision-making units. We expect that our quantitative method to evaluate the performance of service supply chains can contribute to promote the manufacturers' implementation of servitized BMs.

Brief Introduction of Dr. Yong Won SEO
Dr. Yong-Won SEO is an Associate Professor of Operations Management & Management Science in Chung-Ang University Business School (CBS), located in Seoul, Korea. He received his B.S., M.S, and Ph.D. in Seoul National University. His major research areas include the Supply Chain Management and the Service Operations Management, with the analytical and the experimental methods. He is a board member of Korean Operations Research and Management Science Society(KORMS), Korean Production & Operations Management Society(KOPOMS), and Korean Society of Supply Chain Management(KSCM). In addition to the academic researches, he has been executing consulting projects on the public informatization policies and guidelines to the government and public agencies including Ministry of Security and Public Administration(MOSPA), Ministry of Science, ICT and Future Planning(MSIP), National Information Society Agency(NIA).